Secrets of Impactful Poster Design & Presentation

Graduate Studies Support Program

This workshop is part of the Graduate Studies Support Program of Berlin University Alliance. For an overview of all Graduate Studies Support Program events, click here.

Objectives
A guide to the essential steps to designing a powerful poster. What has visual impact – and what to avoid. Practical, easy-to-apply tips to create a professional standard of output. Integrating the principles of visual communication to poster design, and the course leader’s recommendation for easiest software to learn.

Content

• Starting right: writing and editing the text to provide a powerful focus
• Essentials of visual logic
• Finding the optimum layout
• Principles of ‘Grid Design’
• Software tools: Powerpoint, Adobe illustrator, Corel Draw
• Powerpoint techniques and brief top tips tutorial
• Use of Imagery: What works, and what doesn’t – with examples
• Graphic Design or hand-drawn illustration?
• Photoshop and other photo-manipulation software
• How to test the poster and obtain feedback
• Creating Interactive (e.g. PICO) academic posters