Secrets of Impactful Poster Design & Presentation

Objectives
A guide to the essential steps to designing a powerful poster. What has visual impact – and what to avoid. Practical, easy-to-apply tips to create a professional standard of output. Integrating the principles of visual communication to poster design, and the course leader’s recommendation for easiest software to learn.

Content

• Starting right: writing and editing the text to provide a powerful focus
• Essentials of visual logic
• Finding the optimum layout
• Principles of ‘Grid Design’
• Software tools: Powerpoint, Adobe illustrator, Corel Draw
• Powerpoint techniques and brief top tips tutorial
• Use of Imagery: What works, and what doesn’t – with examples
• Graphic Design or hand-drawn illustration?
• Photoshop and other photo-manipulation software
• How to test the poster and obtain feedback
• Creating Interactive (e.g. PICO) academic posters